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Gamification: the key to sustainability engagement?

Gamification uses gaming elements to influence real-world behaviour. This makes gamification both a powerful tool to engage with activists, and the newest weapon in the fight against excessive carbon emissions.
Global concentrations of CO2 are now 50% higher than before the industrial revolution. The result: increasing temperatures, melting glaciers, frequent extreme weather events and climate refugees being forced from their homes. These are sobering consequences and we need a solution that encourages people to take greater positive action.
It’s fair to say that the majority of people living in western society do care about the planet but the reality for them is that climate change is somewhat abstract. When you’re living in the leafy suburbs and your only notion of climate change concerns starving polar bears and diminishing rainforests, visualising how it affects you individually is hard to imagine. You can see why it can be hard to motivate people to change their behaviour. But how can we reach these casual climate activists?

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<h2>Changing behaviours</h2>
You need to first accept that an inconvenient combination of factors surrounding climate change makes it hard to motivate people. 
Fortunately, there are proven strategies, accompanied by support and engagement to tackle this problem. Academic research asserts psychological techniques and theories to design campaigns and programmes that increase sustainable behaviour. This includes value-based communication, which is a way of communicating information that’s tailored to the audience&#8217;s specific values. Other techniques range from evoking empathy, to normative modelling; the method of demonstrating something to other people within similar social circles who are already performing the behaviour. 
There are also other techniques based on emerging theoretical models. Gamification is one such technique gaining increased attention in the world of climate change and sustainability.

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<h2>What is gamification?</h2>
Gamification is the use of gaming elements within non-gaming contexts to influence real-world behaviour. Gamified programmes take the features of games that keep players&#8217; attention, like points, badges, leaderboards and challenges, and apply them to real-world situations that otherwise might seem mundane or boring to increase engagement. These gaming building blocks are used to engage users, solve problems and drive specific behaviours. 
Gamification is increasingly popular and can be used in lots of different contexts, such as education, health or business settings. Many companies have introduced gamified schemes to increase customer or employee engagement with great success. 
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<h2>The science behind gamification</h2>
Both individuals and businesses often think that acting positively for climate change presents a trade-off between short-term and long-term benefits. Decades of <a href="https://academic.oup.com/qje/article/107/2/573/1838331?login=true" target="_blank" rel="noopener">work by psychologists</a> indicates that we tend to overvalue benefits in the short term compared to those of the long term; so-called temporal discounting. Benefits in the future can lose their value or meaning if they are perceived as being too far away. Put simply – people are often unwilling to make changes or sacrifices in the short term because they don’t get an immediate reward.
The result often presents an attitude-behaviour gap. People are concerned about the environment but often fail to consistently integrate this concern into their daily behaviour. This same gap is the reason why a person may often be aware – and willing to do something – about the plastic crisis but then at the same time, without thinking about it, find themselves thirsty and run to the vending machine to grab a bottle of Coke.
This gap between our choices and our values makes it hard to tackle big-picture issues like climate change, which rely on sweeping behaviour change across society. Fortunately, gamification helps enforce those positive behaviours with small and regular rewards.

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<h2>How does gamification influence sustainability engagement?</h2>
In recent years, gamification has gained increasing attention from the climate change and sustainability movement after recognising the advantages of engaging people around environmental issues. These advantages include:
<ul>
<li style="font-weight: 400;" aria-level="1">Reaching a broader audience – Ambitious carbon reduction goals require high participation rates. Gamification can make subjects attractive to some people who otherwise may not be inclined to care about climate change, motivating a diverse group of users to get involved.</li>
<li style="font-weight: 400;" aria-level="1">Driving competition – Introducing an element of competition means that people are more likely to enact behavioural change. For example, a US company called Opower is using the element of social competition by equipping homes with sensors enabling residents to compare their household energy consumption with their neighbours, and broadcasting their achievements on Facebook. They now work with over 100 energy companies and are so effective that in 2016, they were able to achieve the equivalent of 2 tera-watt hours of electricity savings. That’s enough energy to power every home in Miami for more than a year.</li>
<li style="font-weight: 400;" aria-level="1">Demonstrating social norms – Research shows how people are more likely to perform a behaviour if they think that lots of other people are also doing it. Sustainability gamification often features leaderboards, allowing you to see others taking action and subsequently normalising it. In fact, <a href="https://www.tandfonline.com/doi/full/10.1080/15534510701755614" target="_blank" rel="noopener">one study</a> found that normative messaging increased the re-use of towels in hotel rooms – the most effective message for driving behavioural change was: 75% of guests who stayed in this room used their towels more than once.</li>
<li style="font-weight: 400;" aria-level="1">Rewards drive engagement – Being rewarded for certain achievements motivates people to work towards goals and complete them. For example, achieving badges when reaching a certain number of points or carrying out a certain behaviour is a great way to incentivise good deeds. </li>
</ul>
Dedicated scientific journals, particularly those looking at energy savings, state that gamified applications can help users change their behaviour to be more conscious of environmental issues. <a href="https://www.sciencedirect.com/science/article/pii/S2214629619305183" target="_blank" rel="noopener">One study looking at techniques to promote eco-driving with battery electric vehicles</a> found that the use of game design elements significantly reduced energy consumption compared to normal. Similar findings show encouraging behavioural change for <a href="https://www.mdpi.com/2071-1050/12/2/712" target="_blank" rel="noopener">water conservation</a> and <a href="https://www.mdpi.com/2071-1050/7/8/11160" target="_blank" rel="noopener">sustainable tourism practice</a>.

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<h2>The Ecologi gamification approach</h2>
Ecologi attracts and engages people. And when it comes to taking climate action, we strive to make sustainability fun and easy for our community. Our product uses these successful gaming techniques that engage our audience and achieve as much climate impact as possible! 
Creating a dynamic profile –  Every Ecologi user gets their own dynamic profile. They can watch their virtual forest grow and see the climate impact they are making, giving users the motivation to keep coming back. Users see their impact grow over time and increase their climate action contribution.

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A dedicated goals section – This part of your profile lets you set climate lifestyle goals. These include not supporting fast fashion, eating a vegan diet or even line-drying your clothes. By making these visible on your profile, and being able to tick them off when you’ve achieved them, we hope to motivate users to make more climate-friendly choices.

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Leaderboards – Individual users, businesses and Sparkly Tree referrals all get their own leaderboards. Healthy competition between peers is good. Plus – it motivates people to achieve as much climate action as possible in their quest to beat others. For example, you strive to plant more trees and reach the top of the leaderboard. Just ask the Ecologi team about healthy competition…

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Planting Sparkly Trees – 18% of our Ecologi account subscribers have been referred by another user. Refer a new subscriber and Ecologi Sparkly Trees appear on your profile as a tile with flashing sparkles. This small gesture is mighty effective and encourages users to get their friends and family to sign up, and ultimately increase a positive climate impact.

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Badges to show off your progress – Earn badges for the amount of time you’re Climate Positive. We award badges for the number of trees funded, the number of sparkly trees you acquire, the tonnes of carbon you offset and for reaching top positions on the leaderboard. These motivate our users to engage in even more positive climate impacting activities to achieve these awards. Who doesn’t love a badge and well-earned recognition?

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<h2>Gamification normalises and incentivises helping the planet</h2>
We need everyone to care about our cause and take meaningful action. It’s the only way we’ll have a proper impact on the climate crisis. Gamification is just one of the innovative strategies we’re using to get people interested and involved – thanks to the use of gaming elements in non-game contexts to influence real-world behaviour. 
Our goal is to encourage sustainability and offset carbon emissions – but we want to have fun along the way.
<a href="https://x.ecologi.com/plan" target="_blank" rel="noopener">Sign up today and join the movement</a>.

<h2>How our partners also used gamification</h2>
Some of our partners have gone even further with gamification and are using real games to engage people and motivate them into action. Otherwise dubbed as serious games, this technique does not require real-world activities to complete. Serious games are intended to inspire behaviour changes through education and provoking thoughts and emotions.

<h3>Alba: A Wildlife Adventure</h3>
Our partners UsTwo had major success with their game, Alba: A Wildlife Adventure. It follows Alba as she visits her grandparents on a Mediterranean island. She is ready for a peaceful holiday but when she sees an animal in danger, she takes action. Players join Alba as she sets up an organisation to help save the island. This game inspires action through play by integrating themes of environmental conservation and sustainability. 
The serious games theory suggests that by taking environmental action in the game, users are more likely to translate this into their own lives. For Alba: A Wildlife Adventure, just playing the game results in climate impact in the real world as well; for every copy of the game that is downloaded or sold, UsTwo plants one tree with Ecologi. They aim to plant 1 million trees in total. <a href="https://x.ecologi.com/albasforest" target="_blank" rel="noopener">Check out their forest here</a>.
<iframe title="✨ Ecologi x ustwo games - Alba has planted 1 million trees 🌱🎉" width="500" height="281" src="https://www.youtube.com/embed/NYf8OklRa3Y?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>

<h3>Terragenesis &#8211; transforming worlds </h3>
Ecologi recently partnered with Tilting Point to plant real trees based on players’ actions in the game TerraGenesis. This is a mobile terraforming simulator that asks players to take barren worlds and transform them into new homes for humanity. 
TerraGenesis now plants trees based on actions that players take in the game, including daily logins, ad views, completion of missions and more. Players can monitor their personal impact as well as that of the TerraGenesis community via an in-game hub. Players also unlock rewards as they reach tree-planting milestones.This is an innovative gamification approach that involves actions that players take within the game to transform virtual worlds. In doing so, their gaming actions actually help to reforest and rewild our very own planet. You can <a href="https://x.ecologi.com/tiltingpoint" target="_blank" rel="noopener">view the TerraGenesis forest here</a>.
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<a href="https://x.ecologi.com/plan" target="_blank" rel="noopener">Sign up today to take real climate action with Ecologi</a>.

Ready to make a difference for our planet? Get in touch, and let’s chat about how we can help you on your climate journey. 

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Hopescrolling: The good news timeline

It’s not all bad. While there’s a lot of negative news about the climate, let’s not forget the good stuff. Find climate wins, reasons to be hopeful and plenty of positivity in our good news timeline.

The good news timeline

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Ecologi Impact Funds: A new way to support climate action

We’ve just launched our much anticipated product, <a href="https://x.ecologi.com/solutions/impact-funds" target="_blank" rel="noopener">Ecologi Impact Funds</a>, a new way to maximise your business climate impact by funding multiple high-quality projects in one go whilst also spreading residual risk.
In this deep-dive, we’ll explore:
<ul>
<li style="font-weight: 400;" aria-level="1">What is an Impact Fund; </li>
<li style="font-weight: 400;" aria-level="1">Why they are best for our planet and how they fit into your net-zero journey;</li>
<li style="font-weight: 400;" aria-level="1">The difference between carbon compensation and contribution approaches;</li>
<li style="font-weight: 400;" aria-level="1">Why your business should start contributing to Impact Funds today.</li>
</ul>

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<h2>What is an Impact Fund?</h2>
Our new Ecologi Impact Funds maximise your business climate impact by funding multiple high-quality projects in one go while also spreading residual risk. 
 
The Ecologi Impact funds are carefully curated project cohorts centred around a particular theme or climate intervention. Each of our Impact Funds is carefully designed to drive progress against our three key pillars of impact: 

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<li style="font-weight: 400;" aria-level="1">Climate: Reducing the concentration of greenhouse gases in the atmosphere</li>
<li style="font-weight: 400;" aria-level="1">Nature: Conserving and restoring nature and natural systems</li>
<li style="font-weight: 400;" aria-level="1">People: Transforming society and improving lives</li>
</ol>
When you contribute towards an Impact Fund, you’re not just funding a single project in a single location. You’ll be funding a cohort of multiple different projects which might be based all over the world – but all centred around driving transformative action for our climate, nature, and people.
The cohort of projects we support within each Ecologi Impact Fund is dynamic, meaning that some projects will receive support from the Fund over an extended period, and others will receive individual grants. All projects contribute to the Fund’s core aims, and all projects are carefully vetted and selected by our expert team.

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<h2>Why are Impact Funds best for our planet?</h2>
When we think about the existing models of financing climate and nature projects, the focus is usually on one of two things: either inputs (like paying to plant trees), or certification (like carbon credits). Both of these are critical vehicles for channelling funding to incredible projects, but they don’t tell the whole story.
Take tree-planting, for example. To establish and maintain an impactful forest restoration or agroforestry project takes so much more than just planting the trees. Any one of Ecologi’s partner reforestation projects is actually doing far more than simply planting trees – and all of this costs money, which has to fit into the project’s budget. For example, project designs and associated budgets might include all of this (and more):
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<li style="font-weight: 400;" aria-level="1">Securing land tenure;</li>
<li style="font-weight: 400;" aria-level="1">Communications and campaigns;</li>
<li style="font-weight: 400;" aria-level="1">Logistics, vehicles and transport; </li>
<li style="font-weight: 400;" aria-level="1">Seed collection or acquisition;</li>
<li style="font-weight: 400;" aria-level="1">Tree nurseries and infrastructure;</li>
<li style="font-weight: 400;" aria-level="1">Staff salaries and technical training;</li>
<li style="font-weight: 400;" aria-level="1">Community services and outreach;</li>
<li style="font-weight: 400;" aria-level="1">Energy provision;</li>
<li style="font-weight: 400;" aria-level="1">Tools and safety equipment;</li>
<li style="font-weight: 400;" aria-level="1">Leadership training and capacity building;</li>
<li style="font-weight: 400;" aria-level="1">Reinvestment into the local community;</li>
<li style="font-weight: 400;" aria-level="1">Fencing and other critical infrastructure;</li>
<li style="font-weight: 400;" aria-level="1">Water and irrigation;</li>
<li style="font-weight: 400;" aria-level="1">Project monitoring and evaluation;</li>
<li style="font-weight: 400;" aria-level="1">Outplanting of trees;</li>
</ul>
If, when we support these projects, we as funders are only thinking about this last bullet point – thinking about our role as simply “paying to plant trees” – then we are neglecting to recognise the incredible effort that goes into the truly holistic programme required to restore nature sustainably and at scale. At best, this is simple tunnel vision. But at worst, this means funders risk thinking that the only thing that’s important is how many trees were planted within the project boundary.
Our Impact Funds help to transform this mindset: decoupling funding from inputs and instead centring our thinking around strategic, thematic and carefully-curated project cohorts means that implementation partners receiving the funding are able to focus on producing restorative outcomes for ecosystems and communities. They also help our customers to understand that what we are doing in supporting restorative projects is not tit-for-tat – it’s us playing our part to restore our planet by supporting a blended range of projects which we acknowledge will have a holistic impact.
So through Ecologi’s first new Impact Funds, we’re not focusing on ‘paying to plant trees’. We’re focusing on restoring forests and landscapes.
<h3>Leading climate science is already taking this approach</h3>
Recent publications from the Science-Based Targets initiative in <a href="https://sciencebasedtargets.org/resources/files/Above-and-Beyond-Report-on-BVCM.pdf" target="_blank" rel="noopener">their beyond value chain mitigation (‘BVCM’) report</a>, as well as <a href="https://www.smithschool.ox.ac.uk/sites/default/files/2024-02/Oxford-Principles-for-Net-Zero-Aligned-Carbon-Offsetting-revised-2024.pdf" target="_blank" rel="noopener">the newly-updated Oxford Principles</a> from the University of Oxford, have supported the innovative contributory approach which is exemplified in our Impact Funds. Many of our restoration partners, including <a href="https://www.internationaltreefoundation.org/news/beyond-offsets-an-alternative-approach" target="_blank" rel="noopener">International Tree Foundation</a>, <a href="https://www.eden-plus.org/stories/its-time-to-go-beyond-tree-planting" target="_blank" rel="noopener">Eden: People + Planet</a>, <a href="https://www.youtube.com/watch?v=RfBVBHNpR30" target="_blank" rel="noopener">Acción Andina</a> and <a href="https://www.weforest.org/what-we-do/our-restoration-principles/" target="_blank" rel="noopener">WeForest</a> have taken similar stances.
Global Forest Generation noted that:
<blockquote>In some cases reforestation may only form a small part of an ecosystem restoration project. Our activities and budgets have always reflected a holistic program with many components that we have identified as essential to effective, long-term ecosystem restoration.</blockquote>
With our new Impact Funds, Ecologi is proudly joining our friends and partners to raise our voices in a call for holistic restoration for people and our planet. <a href="https://x.ecologi.com/solutions/impact-funds" target="_blank" rel="noopener">Schedule a call</a> with our experts to see how your business can start contributing to the Impact Funds, or continue reading for more of a deep-dive.

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On your business’s road to net-zero, you have two central objectives:
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<li style="font-weight: 400;" aria-level="1">First: measure your business’s emissions, set ambitious reduction targets, and reduce your emissions across all scopes as much as possible, as quickly as possible.</li>
<li style="font-weight: 400;" aria-level="1">Then: support the global transition to net-zero and the restoration of nature by contributing to climate and nature projects around the world. </li>
</ol>
Ecologi’s Impact Funds can help you with step (2), by enabling you to <a href="https://x.ecologi.com/business/ecologi-impact-funds" target="_blank" rel="noopener">support a diverse range of projects</a> which will help to safeguard and restore nature, and scale-up carbon removal technologies. This is an alternative to traditional carbon offsetting, which is where you’d buy carbon credits equal to the emissions you produce. 
Specifically, our Impact Funds can help you align your project funding strategy to Goal #2 of the Science-Based Targets initiative’s <a href="https://sciencebasedtargets.org/resources/files/Above-and-Beyond-Report-on-BVCM.pdf" target="_blank" rel="noopener">BVCM best practice</a>, as well as centring all four of the SBTi’s core principles for BVCM: scalability, financing need, co-benefits and climate justice.

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Since 2020, at Ecologi we have also been aligning our work with the Oxford Principles, which as well as providing guidance for blended carbon credit-based portfolios which increasingly lean towards carbon removal with permanent storage, also stress the vital importance of businesses contributing to nature restoration beyond simply the purchasing of carbon credits. The Revised Oxford Principles (2024), states:
<blockquote>It is necessary to protect and restore ecosystems to achieve net zero globally and to support adaptation to climate change impacts, irrespective of whether such projects generate credits that are retired as offsets.</blockquote>
Making a contribution to Ecologi’s Impact Funds won’t reduce your emissions for you, and it won’t allow you to make compensatory green claims such as carbon neutrality. But what it will do is enable your business to do its part to support the global transition to net-zero, holistically protect and restore ecosystems, and empower people and communities – whilst you’re working on reducing your emissions.
Doing so will help you meet the BVCM criteria set out by the SBTi and Oxford Net Zero today, and we believe these contributory approaches will form the backbone of project funding obligations under new and updated standards in the future too – such as the revised SBTi Corporate Standard and the ISO Net-Zero Standard (both expected to be published in Q4 of 2025).
We can also help you if you’re looking for <a href="https://x.ecologi.com/page/schedule-a-call" target="_blank" rel="noopener">high-quality carbon removal or avoidance credits</a> for your business. And if you’re a little earlier on in your net-zero journey and you need support measuring your business’s emissions, <a href="https://zero.ecologi.com/signup" target="_blank" rel="noopener">we can help with that too</a>!

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<h2>Why should my business contribute to Impact Funds?</h2>
Best for our planet. Our first company value is Planet First — and nowhere in our work is this more prominent than in our Impact Funds. We know that this strategic, holistic way of providing funding to the world’s flagship restoration projects is the right way to support projects that address climate change, restore nature and support livelihoods. This approach is innovative, transformational, and the world’s leading restoration experts support it.
Centralise your portfolio. Through our Impact Funds, you can fund a wide range of different climate and nature projects, all in one place. All of the hard work – from project selection to outcomes reporting – is done by us. You’ll have a centralised Ecologi profile where you can visualise your impact across the Funds you’ve contributed to, and deep dive on the projects supported within them.
High-integrity, high-quality projects. Our expert in-house team selects all projects and implementation partners with great care. We’ve designed state of the art methodologies that get right to the heart of a project’s potential effectiveness, and we work tirelessly with each of our implementation partners to uphold restoration best practices and exchange knowledge. That way, you know that if a project is featured in one of our Impact Funds, it’s been carefully vetted and selected as one of the leading restoration projects anywhere.
Spread funding risk. When you support projects individually, there’s always a risk that if the project you supported doesn’t achieve its goals, you’ll feel that your contribution was wasted. Through Impact Funds, the funding you contribute is spread across a range of different projects within the Fund, meaning that even in the unlikely event that an individual project doesn’t work out, your funding will still have contributed to many projects which met or even exceeded their restorative aims.
Boost your brand. Contributing to Ecologi’s Impact Funds is an excellent way to enhance your brand’s sustainability credentials. Businesses today are increasingly expected to take action on environmental challenges, and supporting impactful projects is a powerful demonstration of your commitment to the planet. In fact, improved brand reputation is the number one driver for businesses, with over <a href="https://x.ecologi.com/articles/blog/climate-comittments-report-2024" target="_blank" rel="noopener">34% of Ecologi respondents</a> seeing their brand elevated as a result of climate action. By aligning with large-scale, verified restoration efforts, you not only meet consumer expectations but also stand out in a competitive marketplace, leaving a lasting impression on customers.
Engage and motivate your team. Supporting Ecologi’s Impact Funds aligns with the values of today&#8217;s workforce of sustainability and social responsibility; increasing satisfaction and loyalty. According to our survey, <a href="https://x.ecologi.com/articles/blog/climate-comittments-report-2024" target="_blank" rel="noopener">28% of companies</a> saw improved employee retention through prioritising climate action. By contributing to impactful projects, your business will foster a purpose-driven workplace and strengthen a culture of shared environmental values.

<h2>How to support Impact Funds today</h2>
Schedule a call with our exports today, <a href="https://x.ecologi.com/page/schedule-a-call" target="_blank" rel="noopener">here</a>. In a 30 minute discovery call they can answer any questions you may have and help find a suitable solution to suit your goals and what matters most to your business. 
<h2>Our Impact Funds</h2>
We currently offer two Impact Funds, both funding a range of incredible projects with two distinct climate goals:
<ul>
<li style="font-weight: 400;" aria-level="1">UK Climate &amp; Nature Fund &#8211; Exclusively supports restoration and carbon removal efforts in the UK, such as reforestation, habitat restoration and biochar production. 
</li>
<li style="font-weight: 400;" aria-level="1">Forests &amp; Landscapes Fund &#8211; Focused on preserving and restoring natural landscapes globally, including forest restoration, agroforestry, and coastal wetland restoration.</li>
</ul>

Schedule a call

UK corporate sustainability standards explained

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In the guide we compare the strengths, weaknesses and approach to target setting, reporting and carbon offsets of the most commonly used sustainability frameworks.
In this guide we’ll cover;
<ul>
<li>What are Corporate Sustainability Standards</li>
<li>Which Corporate Sustainability Standards should UK businesses know</li>
<li>Requirements of PAS 2060</li>
<li>Requirements of ISO 14068-1:2023</li>
<li>Requirements of ISO 14064-1</li>
<li>Principles of BSI Flex 3030</li>
<li>What are EightVersa’s Natural Carbon Solutions</li>
<li>SBTi Corporate Net-Zero Standards</li>
<li>How Ecologi can support your business in navigating the complexities of Corporate Sustainability Standards</li>
</ul>

<h2>What are Corporate Sustainability Standards</h2>
Many organisations worldwide have pledged to meet net-zero Emissions, aiming to help keep global warming below 1.5°C as agreed at COP15. These pledges are important, but they need clear guidelines and frameworks to ensure that sustainability strategies lead to real and measurable progress.
<h3>Why are there Corporate Sustainability Standards?</h3>
A variety of frameworks have been developed to support organisations on their journey to reducing carbon emissions. They help align companies with global climate goals, offering guidance on topics such as resource management, goal setting and reporting. Following these guidelines ensures that organisations act responsibly, and take accountability for their impact contributing to global efforts to combat climate change.
To reach net zero, these sustainability standards must be widely adopted to minimise the risk of organisations participating in greenwashing and contribute to collective global action to minimise the impacts of global warming.
<h2>Which Corporate Sustainability Standards should my business know about</h2>

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<h2>What is PAS 2060?</h2>
PAS 2060 was first published in 2010, it aimed to provide the requirements for achieving carbon neutrality for products and organisations alike. After 15 years in operation, PAS 2060 will be retired at the end of 2025, and superseded by ISO 14068- 1:2023.
The standard provides organisations with a methodology for measuring and reducing greenhouse gas emissions and allows for the purchasing of carbon credits to offset any emissions that can’t be reduced.
<h2>What are the requirements of PAS 2060</h2>
<h3>Measure</h3>
PAS 2060 requires organisations to first measure their carbon footprint, accounting for all Scope 1 and 2 emissions, as well as any Scope 3 emissions that constitute more than 1% of the organisation&#8217;s overall emissions.
<h3>Reduce</h3>
Organisations must then create and implement a carbon reduction plan (CRP). This plan should clearly outline specific actions and targets for reducing emissions over time.
<h3>Offset</h3>
After reducing emissions, organisations can then offset remaining emissions using third-party verified carbon credits, these can be carbon avoidance or carbon removal credits.
<h3>Document</h3>
Organisations must document their carbon neutrality initiatives in a Qualifying Explanatory Statement (QES). This should be a public document that includes key information such as the carbon footprint calculation, reduction measures and offsetting activities.
<h3>Drawbacks</h3>
PAS 2060 does not require evidence of continual improvement to the organisation&#8217;s carbon footprint, which can lead to an over-reliance on carbon offsets, as opposed to meaningful reductions in carbon emissions. Additionally, a PAS 2060 application must be accompanied by at least one year’s worth of supporting data therefore, PAS 2060 should not be considered for new clients/projects after December 2024.

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<h2>What is ISO 14068-1:2023</h2>
ISO 14068-1:2023 is a new standard under development by the British Standards Institute (BSI). As mentioned above, ISO 14068-1 replaces PAS 2060.
The standard aims to provide the requirements and guidance for achieving and demonstrating carbon neutrality. Unlike PAS 2060, the standard applies to organisations only and does not apply to products.
ISO 14068-1:2023 is a full international standard that prioritises carbon reduction initiatives. This standard requires evidence that reduction initiatives have taken place before any carbon offsetting is allowed.
<h2>What are the requirements of ISO 14068-1:2023</h2>
<h3>Measure</h3>
Organisations will need to measure their Scope 1, 2 and 3 emissions under this standard.
<h3>Reduce</h3>
They will then need to set clear and ambitious targets to reduce their emissions. Whilst purchasing carbon credits to offset emissions is allowed under this standard, organisations must be able to justify why offsets were purchased instead of undertaking further emission reductions.
<h3>Offset</h3>
Carbon removal offsets are approved to offset any ‘hard to remove’ emissions, providing they are less than 5 years old. This standard does not allow for the purchasing of carbon avoidance credits.
<h3>Document</h3>
ISO 14068-1:2023 also requires a carbon reduction plan, which documents the resources necessary to successfully deliver the plan, and the individuals responsible. The continuous improvement of the subject’s carbon footprint is required to maintain a carbon-neutral status unlike PAS 2060.
<h3>Drawbacks</h3>
It could be argued that ISO 14068-1:2023 requires a deep understanding of carbon accounting, emission reduction strategies and value chain emissions. Many organisations don&#8217;t have this expertise in-house and would therefore have to appoint an external third party to support them through the process, this could result in high costs to implement this standard which new and/or small companies may not have.

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<h2>What is ISO 14064-1</h2>
ISO 14064 guides organisations in reporting their GHG emissions and removals. The primary objectives of the standard are to help organisations manage and report emissions, and set and achieve reduction targets. It is a part of the 3 part ISO 14064 standard and applies to any organisation of any size.
<h2>What are the requirements of ISO 14064-1</h2>
ISO 14064-1 is the first part of the 3-part standard, it aims to provide organisations with an approach to measure, report and verify their emissions and offsets.
<h3>Measure</h3>
Organisations must outline which emission sources and activities are included in their reporting however ISO 14064-1 does not require the reporting of Scope 3 emissions.
<h3>Reduce</h3>
ISO 14064-1 does not explicitly require organisations to reduce emissions before engaging in offsetting however it does emphasise the importance of regularly reporting GHG emissions including prioritising emission reductions.
<h3>Offset</h3>
ISO 14064-1 recognises the use of carbon offsets as a legitimate tool for managing GHG emissions however places a strong emphasis on transparency and accurate reporting. ISO 14064-1 allows for both avoidance and removal credits providing they are credible, verifiable and meet recognised standards for offset projects such as additionality and permanence.
<h3>Document</h3>
ISO 14064-1 requires an inventory management plan that outlines data collection and reporting, and regular review of the GHG inventory. Additionally, a comprehensive GHG report should be prepared to detail the organisation&#8217;s emissions and purchased offsets.
<h3>Drawbacks</h3>
ISO 14064-1 also requires a comprehensive understanding of GHG accounting. This standard is largely focused on reporting, as opposed to action. There is no mandated emission reduction meaning organisations can meet emission targets through purchasing offsets alone, limiting the overall impact on global climate change mitigation.

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<h2>What is BSI Flex 3030</h2>
BSI Flex 3030 is a set of principles that can support organisations in meeting the requirements of other initiatives such as the Science Based Targets Initiative (SBTi), the Task Force on Climate-Related Financial Disclosures (TCFD) and the Carbon Disclosure Project (CDP). BSI Flex was developed with small businesses in mind and is primarily for use by SMEs with between 5-250 employees.
BSI Flex 3030 is also designed to work alongside formal management systems such as ISO 14001 (Environmental Management) or BS EN ISO 50001 (Energy Management). It provides high-level principles and a framework for an organisation to deliver a transition to net zero. It covers how organisations can measure their GHG baseline, set reduction targets and create a credible pathway to net zero, it does not, however, cover how to develop and maintain a formal carbon or net-zero management system which highlights its position as a high-level framework to support organisations at the start of the carbon management journey.

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<h2>Natural Carbon Solutions, Eight Versa</h2>
The purpose of Natural Carbon Solutions (NCS) is to provide businesses with a transparent way to measure, verify and evidence carbon reduction efforts. This standard covers organisations, products and events.
<h2>What are the requirements of Natural Carbon Solutions (NCS)</h2>
<h3>Measure</h3>
Under the NCS accreditation, organisations must complete a detailed assessment of all GHG emissions associated with the organisation/product/event being measured.
<h3>Reduce</h3>
NSC prioritises the reduction of emissions before any offsetting activities. The framework includes setting specific and measurable carbon reduction targets.
<h3>Offset</h3>
Offsetting emissions is considered a valid step in the journey to net-zero but only after all efforts to reduce emissions have been made. Currently, both avoidance and removal credits can be purchased to compensate for any unavoidable emissions; however looking to the future, it is likely only removal credits will be approved under this accreditation.
<h3>Document</h3>
Organisations must implement a carbon reduction plan outlining the strategies and actions required to reduce their carbon footprint. If the organisation is using carbon offsets detailed documentation must be provided evidencing the chosen project is of high quality and environmental integrity.
<h3>Drawbacks</h3>
Although this accreditation emphasises the importance of carbon reduction, there are no mandatory reduction targets in place, this could result in some organisations relying on offsets to reach net-zero.

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<h2>SBTi Corporate Net-Zero Standard</h2>
The purpose of the SBTi Corporate net-zero Standard is to guide companies in setting credible and measurable targets to achieve net-zero emissions. The Corporate net-zero Standard is suitable for any organisation but is particularly useful for those with large, complex operations and significant carbon emissions to ensure they commit to credible, science-based emission reduction targets.
<h2>What are the requirements of the SBTi CZS</h2>
<h3>Measure</h3>
Under the SBTi standard, companies are required to measure and record their Scope 1, 2 and 3 emissions.
<h3>Reduce</h3>
The standard requires organisations to reduce their greenhouse gas emissions by 90-95% by 2050 or earlier across Scopes 1, 2 and 3.
<h3>Offset</h3>
The STBi emphasises that companies must prioritise real emissions reductions and offsetting is only permitted for unavoidable emissions. The SBTi only allows for carbon removal offsets providing they do not form part of any near-term carbon reduction targets for organisations.
<h3>Document</h3>
Organisations are to document near-term (5-10 years) emission reduction targets including the percentage reduction and target years in addition to long term targets for reaching net-zero by 2050 with detailed plans for reducing emissions 90-95% across all scopes. This documentation will be formally submitted to the SBTi for validation will ensure they are aligned with the science based criteria for limiting global warming emissions.
Organisations must report annually on their emissions and progress towards meeting their targets, they are also required to publicly disclose their targets, progress and emission data.
<h3>Drawbacks</h3>
The SBTi corporate net-zero standard is a detailed initiative that requires a lot of time and resources. The standard also requires organisations to only purchase permanent carbon removal credits, which are typically more costly, and less widely available making this route less desirable and achievable for smaller businesses.

An overview of Corporate Sustainability Standards: 

<h2>Benefits to Corporate Sustainability Standards for your business</h2>
Navigating corporate sustainability standards can be a daunting process, with so many to choose from it’s difficult to know which is going to be right for your business. Understanding and adhering to these frameworks can be of great benefit to your organisation, driving greater transparency, economic benefits and the opportunity to contribute to global decarbonisation efforts.

<h2>Are you ready to take climate action?</h2>
Our team of experts can help your business tackle the hurdles of corporate sustainability standards in the UK. If this guide has inspired your business to start funding climate action, talk to our team today.

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